I have to admit that when I first heard about this last year, I did not want to admit how curious I was about how The Curve worked. As soon as I saw its curvaceous body, all I wanted to do was hold it. Very romantic talk for an eye liner I know! I have always had somewhat shaky hands when it comes to applying eye liner (I can paint nails just not my eyes!) so knowing NYX’s affordable price point, I picked one up at London Drugs over Boxing Week and decided I had nothing to lose!
An innovative, ergonomic shape that makes applying liquid liner mistake-proof. The grip zone provides just the right hold to make application precise, secure and best of all...effortless.
The Curve also promises to be water-resistant, quick drying, smudge-proof and last up to 14 hours without feathering, skipping or running. Sounds like a pretty amazing eye liner!
Price: $17.99 CDN (London Drugs) or $15 USD (NYX)
Packaging: Although this is a little bulky because this product is supposed to be one of ergonomic fit as opposed to space-saving, I still think the packaging is quite unique albeit a little gimmicky. There is also a small plastic cap to make sure the eye liner does not dry out. The Curve was surprisingly nice to hold and the “grip zone” actually fits my freakishly small hand.
Formula: Beautiful! Very very black and did not feather, run or budge at all on me! This is a fantastic liner! I was able to effortlessly create a smooth line across my eyelid with surprising precision. I thought this might have been just about the “grip zone”, but it was a pleasant surprise to see that the formula itself had staying power, although 14 hours was a stretch for me. It lasted around 10 hours before the eye liner started looking “tired” and not quite as crisp.
The felt tip reminded me a lot of my beloved Physician’s Formula Eye Liner that I love so much and allowed me to draw both thick and thin lines very crisply. As much as I love The Curve, the only thing I found a bit hard to get used to was how far back the “grip zone” was. I’m used to holding my eye liners quite close to the front, so having to hold The Curve further back was something I had to adjust to.
Final Verdict: I know that for a NYX product, this price point is a bit higher than what we’re used to seeing, but I honestly think it is worth it. If you are someone like me who has the shakes when applying eye liner, you will really love what The Curve can do for your eye lining skills! Even if you’re a pro, this is one of the blackest eye liners I have used and has a formula that lasts without losing its “crispness”. I honestly don’t care if the shape of The Curve seems gimmicky because it surprisingly works for me and my beauty routine and I feel like I have a cool little make up gadget whenever I pull it out! So, what do I think about The Curve? Completely functional!