ACURE is family-owned and operated having been founded by husband and wife team Kristy and Jon Guerra. In addition to having ingredients typical of green beauty products, a number of the ingredients in the more complex products are based on published clinical studies. I have never been a fan of throwing coconut oil and whatever else I can find in my kitchen into a jar and calling it "natural skincare" so I really appreciate when green beauty brands understand that consumers nowadays are looking for MORE. I found "MORE" with ACURE's The Magical Wonderfluff* - a mask that acts as a booster, moisturizer, your best friend or whatever else you need it to be.
All of ACURE's cream-based products have a base proprietary blend of five certified organic ingredients: acai, pomegranate, blackberry, rosehip and rooibos collectively called "Curoxidant". All five extracts are high in antioxidants hence the fun name. I think we all like the sound of antioxidants, but at this point I still needed a little more to pique my curiosity and I got it with the mention of argan and gardenia stem cells, argan oil and chlorella. Chlorella has the rather unique property of increasing and/or restoring collagen synthesis which I will NEVER say no to (Science Direct, February 2017)!
I assumed this was solely a sleeping mask to be used in place of my nightly moisturizer, but then I read the fine print again and this is truly a BOOSTER mask. On its own, this is a wonderful non-greasy moisturizer that starts off like a cream and then right at the end just when your skin is about to absorb the last bit of cream, you feel the last bit of water disappear right into your skin and then just SMOOTHNESS. It's almost spiritual really.
Wonderfluff is quite nice in the mornings when there is makeup to follow, but I definitely resort to the "booster" aspect at night when I need a bit of a moisture blast especially in Vancouver's unseasonably dry weather. I mean, it snowed two days ago which is unheard of here in February!
Final verdict: Though the ingredients list is long, I wouldn't be scared because if you look up every ingredient, they are mainly plant-based. It goes without saying that Acure does not use any parabens, phthalates or sulphates. I am actually quite happy with the ingredients and though this isn't one of those crazy aggressive treatments, I think this is going to be a wonderful way to anti-age gracefully into my mid-30s!
ACURE Organics can be purchased at these locations.