MAKEUP | Auric Cosmetics Smoke Reflect Cream and Powder Eye Shadow Duo

Purchased by me

I think we were all pretty excited when local Vancouver YouTuber Samantha Ravndahl launched her brand Auric Cosmetics. As her popularity has grown over the years from a young MUA fighting with L'il Kim when the latter stole her work without credit (I remember following that reddit thread when Sam posted asking for help) to YouTube/Instagram star, one thing that has remained consistent is her honesty about products and brands. I feel like she has always been genuine here even though her livelihood depended on getting sponsorships and deals. She has also been honest about her use of Photoshop and commenting about what really happens behind the scenes with many of the seemingly perfect IG photos and brand trips (when they used to happen monthly!). Having met her in person a few times over the years at events, I don't think we would be best friends, but she is fun to listen to on camera and I will always like her somewhat cynical and refreshing take on the beauty industry.