Purchased by me
I used to do Earth Month on the blog and feature "natural and organic" beauty brands, but I think over the years, we have all come to realize natural doesn't necessarily mean better and that many brands that aren't necessarily marketed as organic do try their best to uphold pillars of sustainability and caring for the environment. Acure has long been one of those brands that has made plant-based ingredients an affordable option and though I have not tried much from the brand, it tends to catch my eye whenever I am shopping with their attractive and Instagrammable packaging and of course the products themselves! I think back in 2018 or 2019, I picked up a bunch of sheet masks from Well.ca to use in a #CBBGetsSheetFaced challenge and these Acure sheet masks were among my spoils so yes, these masks are a couple of years old, but when it comes to sheet masks, I never worry about actives since it's really more about hydration and moisture.