On this last day of Earth Month, I bring to you a crazy cool new company I was introduced to earlier this month called Zue Beauty! "Zue", a word meaning the "origin of life" to the indigenous tribes of South America, creates quinoa-based skincare that is vegan, gluten-free, GMO-free and cruelty-free all while creating jobs and partnering with the Paez indigenous tribes in Colombia. These quinoa farmers are given tools and training to more effectively harvest their quinoa crop so there is enough for commercial and personal use. Zue Beauty is also a Certified B Corporation which from what I have read, seems even harder than an EcoCertification! Not only must your products themselves do no harm to people and the environment, but the company's actions and conduct as well! There is green beauty and then there is GREEN beauty and this company caught my eye because of how committed they seemed to not just their products, but to the big socioeconomic picture!
PR samples