There are A LOT of brands out there and I don't know about you, but with Instagram becoming oftentimes, the SOLE platform that brands get famous on, I am constantly saving photos to my created "Wishlist" of products to look into and try. Though I only discovered Innersense Organic Beauty through a Detox Market press box a few months ago, this brand seemed to have a large following on Instagram so I did a bit of investigating. I'm always in the market for healthy haircare that will be safe AND effective on colour-treated hair as it is still generally the salon-grade products that "cut to the chase" the quickest. Innersense seemed to be a blend of the two having been founded by husband and wife team Greg, the chemist, and Joanne, the hair stylist, and has since become a well-known and beloved brand especially among those in the textured hair community. The products are pH balanced and I kind of enjoy the philosophy behind the brand of treating the act of hairwashing and haircare as a ritual or "ceremony" as they would phrase it. I think of a skincare routine that way, so why not my hair which influences so much of my life and how I feel?
