We have all been bombarded with the "natural" products craze the last five years and it shows no signs of slowing down. Honestly, I love the beauty of plant-based products interwoven with synthetic ingredients so I will always be a fan of combining the two, but I have grown wary of jumping on board too quickly when a new "organic" or plant-centric brand emerges let alone one created by a celebrity or influencer. I've just become a bit jaded with all of these fast-growing Instagram brands with people blindly buying into the "natural" marketing jargon. Initially, this is how I felt about KORA Organics.
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