I discovered Loops Beauty while exploring the "sheet mask" hashtag on Instagram earlier this year and what caught my eye about these hydrogel masks were the fun colours they came in as well as the brightly coloured packaging. The Creative Director is also none other than model/actress Emily Ratajkowski, best known to me as the topless dancing girl from Robin Thicke's "Blurred Lines" music video. Not like this fact should have any influence on your decision to try the brand, but it was an interesting side note. I am a sheet mask fan first and foremost so even though celebrity skincare brands generally make me do an eyeroll, I wanted to still try out the masks because they looked cool!
Purchased by me
