One of the latest products to emerge from the Benefit makeup vaults is the Fake Up Hydrating Concealer which promises crease-free coverage while simultaneously moisturizing the delicate under eye area. I don’t often use concealer because I find most concealers a little cakey on me. I have dry skin, so with the wrong type of concealer, I can look somewhat reptilian. This is where I should mention that Fake Up is totally different than what I’ve tried before.
This crease-control hydrating concealer – with Vitamin E and apple seed extract – hides dark circles and diffuses fine lines for a silky smooth, ultra natural look. Fakeup never settles…and neither should you!
There are three shades of Fake Up available: Light (01), Medium (02) and Deep (03) and because I wanted more of a brightening effect, I opted for Light.
You can see right away that what makes this concealer so hydrating is the ring of clear moisturizing balm around the concealer itself.
Price: $29.00 CDN
Packaging: Beautifully packaged with a twist-up mechanism like a lipstick. The chrome-like tube with pink and purple swirly writing totally caught my eye. Classic Benefit packaging. I didn’t stand a chance!
Key Players: Vitamin E (Tocopheryl acetate): Anti-aging agent
Apple seed extract (Pyrus malus): skin conditioning agent reportedly great for dry skin and helps to lighten age spots. It also accelerates collagen synthesis and promotes cell regeneration and skin renewal.
Formula: Surprisingly smooth, blendable and moisturizing! One swipe under each eye was all I needed and then I gently blended with my fingers to even out coverage. That little circle of lip balm-like substance does wonders! It allows the concealer to spread smoothly and evenly underneath my eyes while hydrating the skin like lip balm! It isn’t greasy or slick though and almost transforms into immovable slightly waxy finish giving it the ability to actually last all day!
As you can see from the swatch, there is a slight brightening effect, but if you have some serious dark circles, I don’t think this formula will cover them up. The cover up factor is fairly light which is perfect for me, but may not be enough for some.
Final Verdict: I wouldn’t use this product anywhere else but underneath my eyes as the moisturizing ring would probably make any other part of my face far too greasy. This isn’t a product that will work for everyone as it is quite light in terms of coverage and could potentially make oily skin look even more greasy. As someone with dry skin though, I loved the extra boost of moisture underneath my eyes and was almost like using an eye cream! I don’t have obvious dark circles so coverage was just right for me and did last a good part of my work day which is key for me!
Does Fake Up sound like something you would be interested in trying?