Remember when we kept seeing all of those "Keep Calm and Carry On" slogans everywhere years ago? I didn't know the origin of it until researching kbeauty brand Keep Cool and it was actually a motivational/PR initiative in 1939 on the part of the British government to keep people's morale up in preparation for WWII. The original poster resurfaced in 2000 which is when we started to see themes of this initiative in everything from coffee cups to t-shirts and now to sheet masks. The concept behind the brand is "to boost consumer morale through happy skin" by keeping it "cool" at an optimal temperature. Seems like a bit of a stretch considering this slogan was put in place because of "The Blitz", but then again, I didn't know the origin of the slogan until recently.
