How awesome is it that Lise Watier decided to partner up with a beauty vlogger to create a makeup collection? We’ve seen this type of partnership happen before with other US companies, but with Lise Watier being Canadian, it feels like this collaboration is happening “within the family”. The Alex Collection is described as a “luminous collection for both young girls women alike” and has been created by YouTuber Alexandra Larouche of Alex Fashion Beauty. I had not heard of Alex until this collection launched as her channel is in French and even with my high school knowledge of the language, it can get hard to follow especially when she’s excited about something!
Collection Alex consists of three products, sold exclusively on the Lise Watier website as a tribute to the medium that has made Alex successful. The rose gold packaging is just gorgeous and the chevrons are a symbol that Alex has adopted throughout her vlogging career.
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