HAIR | pH Balanced Haircare with the RAINCRY Smooth Collection

I don't remember haircare (and skincare for that matter) focusing on product pH but it kind of makes sense seeing as how our bodies and certain processes operate best at a certain pH and that messing with it causes are bodies to retaliate. Created by Feisel Qureshi, RAINCRY hair products are pH balanced (4.5 - 5.5) to ensure that the cuticle is closed after each use as a closed cuticle means a decrease in moisture loss, split ends and breakage. In addition to being cruelty-free, the brand focuses on a blend of plant and science-based formulas (amen!) and are sulphate, phthalate and paraben-free. All of the formulas are also safe for colour-treated and keratin-treated hair and can be used as often or as little as you would like. These gentle, but effective formulas won't strip your hair or scalp and also smell like a delicious Persian bakery!

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