Of all the things that most people want in a good eyeliner, I'd say that longevity and smoothness of application are probably what we want the most. Liquid liners are one thing, but when it comes to some of my first pencil eyeliners, I thought tugging at my eyelid was normal or that having the colour be gone by the end of the day was just something to expect. The beauty industry really has come a long way in developing formulations that do what we want without feeling like we are applying industrial strength chemicals.
While some brands are flashy, bright and full of glitter and unicorns (not that I hate unicorns or anything), I've always found Shu Uemura to be this silent, but steady brand with consistently good, solid products. Everyone has heard of Shu, knows how cute their packaging is and is aware of their luxury quality, but the brand doesn't seem to have the same Instagrammable shareability of more millenial-targeted brands. If anything, I hope Shu never goes in that direction, but we are going to try something different in addition to the standard review for today. If you have seen the atelier makeup done by Shu makeup artists, it always embodies the innocence of Asian style makeup with the appeal of something daring you'd see on the runway. There is also no fear of colour whether it'd be on the eyes or eyebrows so in addition to reviews, I will do my best to attempt some more
avant garde looks that may turn out to be complete fails so tips will be appreciated!