BEAUTY | July 2025 Ipsy Glam Bag

Purchased by me

Heyyyyy, we are now in July for our Glam Bags (renamed IPSY Original) and then after this, I just have September to share with you all and then we are all caught up for the holidays! Though some of the previous bags I have shared had products that seemed appropriate for throughout the year, this one definitely feels more geared towards the summer so if that bums you out, I apologize!

BEAUTY | August Ipsy Glam Bag "The Beauty Olympics"

Purchased by me

I promise I will be caught up for you all soon! My August Ipsy Glam Bag arrived at the end of August and it got a little busy for me with life and work, but I never stopped thinking about this Olympic-themed Glam Bag (how it is Olympic-themed, I have no idea...)! Incredibly, I have been enjoying many of the products in the August bag and may even buy one at FULL SIZE! 

MAKEUP | 5 Eyebrow Pencils That Give My Brows Life

If you had asked me when I first started blogging about my eyebrows and what to do with them, I would have given you a blank stare. I look at back at photos from 10 years ago and it looks like part of my face is missing. I did NOTHING to them so while they have a shape, they are very light as my eyebrow hair is very thin which means that in photos, they really don't show up. Then bushy brows became a thing and everyone needed to be #onfleek so I tried to learn and it really wasn't until five years ago that I felt like my brows looked decent with pencil. Then I got microblading in 2016 and didn't bother with my brows until last year when the tattoo started to fade so now I've had to hone my brow drawing skills again and I have noticed that I constantly reach for the same five eyebrow products so here is why I like 'em!

 Some PR samples featured

BEAUTY BOX | Birchbox x Best Health Collaboration

For the month of July, Birchbox has teamed up with Best Health Magazine to provide a curated selection of only the best in beauty. This “Go for the Gold” Birchbox is all about making sure that you have your “healthiest summer yet”. This is a pretty bold claim so let’s see whether it lived up to my now sky-high beauty box expectations!

 

MAKEUP REVIEW | Make Up For Ever Ink Liner Swatches and Makeup Look

MAKE UP FOR EVER has me covered for the most part in the eye makeup department from Aqua Liners to Aqua Creams to Aqua Brows. I almost always use liquid eyeliner along my upper lash line and over the years I’ve gotten very selective about what I use. Some days I feel like a felt tip applicator, other times a little brush. This month, MUFE released the brand new Ink Liner*($27.00 CDN) with a calligraphy style tip and more uniquely, a jet black MATTE liquid eyeliner that promises 12 hour wear time!

*NEW PRODUCT* MAKEUP REVIEW | Benefit Cosmetics–Puff Off!

Every time Benefit Cosmetics comes out with a new product, I am faced with both excitement and curiosity. Regardless of the product, we know the packaging will suck us in like a black hole so I have been trying to be more objective. Just released on Boxing Day in Sephora, Benefit’s Puff Off! ($35.00 CDN) promises to instantly “iron out” puffiness and fine lines with an innovative undereye gel and precision tip applicator.

Birchbox Comes to Canada! SNEAK PEEK!

It’s here. The time has FINALLY come. Birchbox* has now come to Canada! In what feels like a game of Survivor: Beauty Box Edition, Birchbox has outlasted, outwitted and possibly outsmarted many of its competitors. Monthly subscriptions are $10/month (plus $4.95 for shipping) or save two months by signing up for the year at $100 (plus shipping). To ensure that your Birchbox suits you best, make sure to fill out your beauty profile so that your straight hair isn’t subject to products that restore curl (true story…).

When I first entered the beauty box subscription ring 3 years ago, oh how I fantasized about getting a Birchbox. With its variety of makeup brands and rarely a sample packet, subscribers have seemed consistently happy with the service and boxes. More importantly for me, Birchbox has been running for 4 years which is a record after having gone through shutdowns from other beauty box companies. I’ve yammered on for long enough and I’m sure most of you have already scrolled to the bottom to see what was inside, but let’s go through the unboxing anyway shall we?

Topbox | July 2014 “They’re Real” Benefit Cosmetics Edition

In my excitement over the release of Benefit’s new They’re Real Push-Up Liner, I forgot that I had signed up for the Topbox Prive box and promptly went out and bought the full size of the liner AND the makeup remover! Nonetheless, I was still VERY excited to receive this Topbox the next day and share what was inside with all of you!

Benefit Cosmetics | Creaseless Cream Shadows in “Bikini-Tini” and “Always a Bridesmaid” with Swatches and Makeup Looks!

Now that summer’s here, all I can think about is getting my Vitamin D on, SPF and most importantly, makeup that doesn’t crease or melt off my face! I was not a cream makeup lover before, but after learning this year that cream blush is as Martha says, a “GOOD thing” I decided to make my move into cream eye shadows. Benefit Cosmetics Creaseless Cream Shadows ($24.00) come in 10 totally wearable colours and promise to be long-wearing without creasing or smudging. So far, so good! Today I have the colours  Bikini-Tini, an oyster pink, and Always a Bridesmaid, a pearly lavender to share with you as well as an eye look that was super fast and easy to do!

Benefit Cosmetics | Big Easy Multi-Balancing Complexion Perfector with Before and After Shots!

It’s Benefit, so it HAS TO be amazing right? I had heard some mixed reviews on one of the newest foundation-like products to be joining the Benefit Cosmetics family, but Big Easy ($46.00) turned out to be just a wonderful product for me as I could not believe that a formula that felt so light could give me so much coverage! This is a liquid to cream formula with SPF 35 (my press sample does not have this coverage) that is also oil-free and non-comedogenic.

Topbox | May 2014

May’s Topbox actually “made me” go out and purchase one product almost the day after and in terms of percentage, makeup products were 50% of the box which is not bad. What I was most pleased about was the new release from Benefit that was included! I’m sure you all know what it is by now, but it was nice to receive it around the same time stores like Shoppers Drug Mart did. This month’s Topbox also did not come in a box, but in a purple organza bag. I personally don’t mind either way as long as the products inside are good!

Guest Post | Heat Proof Makeup with Julie from Swatch & Review

Everyone let us welcome Julie from Swatch & Review who I have always admired for her beautiful photography, easy to read and honest reviews and her wonderfully sparkling personality! Today she is going to share with all of you some ways to make your makeup last through the summer heat! Take it away Julie!

Hello friends and fans of Cosmetic Proof! I'm Julie from Swatch and Review here to talk to you about making sure your makeup can last through the warm Summer days. Because there is nothing worse than a melty face at an outdoor festival or family picnic!

First, prime your face to make sure whatever foundation you choose to use goes on evenly and stays put. I like MUFE HD Primer, which now comes in a variety of shades to help correct your skin tone first.

 

I can only assume you'll be wearing sunscreen which can leave your eyelids extra oily. Creating a good base for your shadow to stick to is key to a smudgeproof eye look. I've been using MAC Painterly Paint Pot for years to keep my shadow in check.

Finding a good waterproof eyeliner pencil can be tough, I have tested at least 20 and the Avon No Place to Run line is the only one that can outlast a good cry.

Sometimes mascara can flake and smear all over your face if you're perspiring. Try Cover Girl Flamed Out mascara in the Waterproof formula for volume, length and long wear.

A good lip and cheek stain will give you a finished look all day long. Benefit's liquid lip and cheek stains have lasted on me even after going snorkeling! This month I'm rocking Posie Tint!

The last step to locking in that makeup look is to use a makeup setting spray, like MAC Fix +. Not only does this spray lock in your makeup, but it also has antioxidants and caffeine to keep your skin looking great.

An InLinkz Link-up

Benefit Cosmetics | Lollibalm Hydrating Tinted Lip Balm

New products from Benefit are always cause for excitement because we know that Benefit never disappoints when it comes to packaging, colours and innovation. As an extension to the lip and cheek tints come the matching tinted lip balms! There are four colours to choose from: Benebalm, Posiebalm, Chachabalm and what I have for you today, Lollibalm ($22.00)!

Lollitint’s little sister, lollibalm conditions & hydrates with mango butter and sodium hyaluronate. This candy-orchid tinted kiss of sheer, buildable color gives you the softest, flirtiest lips. 

Topbox | March 2014

March’s edition of Topbox was alright, maybe not the most exciting as past ones due to some familiar faces, but it’s not that the faces were bad. I think I just have so much that it’s hard to find something I haven’t tried before so I’m going to try to be more objective in these unboxings and try to be more like the Jayne of 2011 when beauty boxes were only just in their infancy.

Topbox | Flare Beauty How-To Edition

So, yes this is a box that went on sale Black Friday of last year, but it was just such a great deal that I had to share! I haven’t pictured it here, but the original price of this Flare Topbox was $39.99, but on Black Friday this Topbox PLUS a limited edition men’s Topbox were collectively $50! Based on the contents of the Flare Topbox and how much I love Benefit’s Gimme Brow ($26.00 CDN) and the Stila Waterproof Eyeliner ($26.00 CDN), this was too good of a deal to pass up!

Favourites | January 2014

That’s right you heard me. JANUARY favourites because I refuse to skip months and ruin the order of things AND it’s the first set of favourites for 2014! How can I possibly skip that?