When I attended The Body Shop holiday preview last Fall, I was literally on Day 100 of #100DaysofSheetMasks and that's when it was hinted to me that there may or may not be a sheet mask in the works for the Drops of Youth line in the new year. When the Youth Concentrate Sheet Mask* dropped, I had instant grabby hands because that's apparently what I do now with sheet masks. I'm like a crow for sheet masks instead of shiny objects!
PR sample