I do like weird beauty things though. I like finding out if a product is truly innovative or if it's just gimmicky especially if it's a $38 mascara like the new Noir Interdit* from Givenchy! With a new 90° bendable brush for ultimate lift to give a complete lash extension effect, so let's see whether it works!
This is my first Givenchy product review ever and although I have heard of the brand, other than the prism loose powder, I really didn't even know where to start with what to try so when Givenchy asked to partner up with the CBB for this new mascara, it seemed like a good time to start a relationship!
The Noir Interdit Mascara ("forbidden black") comes in one non-waterproof shade "Deep Black" and is all about lengthening lashes and building volume from root to tip. The new bendable brush seemingly allows you to push up each and every lash including those ones in the inner corner for maximum drama.
This is a luxury product so there are no compromises on packaging which weighs more than any drugstore mascara and is super sleek and shiny. The brand "Givenchy" isn't just printed on the tube, but embossed on raised letters with a the cap containing the iconic Givenchy symbol emblazoned into the plastic.
The first thing you will notice when you take out the brush is the scent of flowers. This is when you know you are buying a serious mascara because it appeals to senses other than sight! The scent disappears as soon as you apply the formula to the lashes. The bristles are just on one side and are slightly longer towards the center. To bend the brush, bring the brush up about midway in the tube and bend.
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| BEFORE |
I started off by applying mascara the normal way so with the brush extended out to lengthen and build some substance. To give lashes that extra "oomph", I bent the brush and started to wiggle from the root to the tip. Givenchy advises using a lash primer for a more enhanced effect, but I honestly cannot be bothered most days to do this. When I got to my inner lashes, there was more than one occasion where I poked myself in the eye because I couldn't actually SEE where my baby lashes were!
Even though the brush and formula advocated for buildable volume, I really couldn't go in more than one time because the formula was too wet and thick for my lashes. It was incredibly black, but the more I layered, the more droopy my lashes became.
Alrighty, so now that I have got mascara on you can actually SEE my lashes. I did not use an eyelash curler as I am one of the lucky Asians with eyelashes that go up naturally. You can see that it looks like I have gaps in my eyelashes which is a result of the thicker, wetter formula grouping my lashes together.
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| AFTER |
Final verdict: This is the luxury mascara realm and though I would be willing to pay $38 for a nail polish or a lipstick, there is something about mascara that makes me hesitate. If I didn't have the lashes I do, I think this mascara would have worked, but just the formula alone is going to have me pass on Noir Interdit. My lashes are just too thin to be compatible, BUT the formula didn't budge on my eyes all day so no raccoon eyes at least! As for the usefulness of a bendable brush, as challenging as it can be to get to those inner corner lashes, I feel like a conical brush would do the job just as well. Looking at Givenchy's assortment of mascaras, the Noir Couture Volume would be a better match provided the formula was drier.
The Givenchy Noir Interdit Mascara is available now at Sephora and Sephora.ca
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