SKINCARE | Gettin' the Skinny on Skinny & Co. Coconut Oil - 100% Raw and Cold Pressed!

I used to poke fun at people who believed that coconut oil was their savior. Though I certainly see the benefits of incorporating coconut oil into beauty and food routines, I feel overwhelmed with the sheer number of coconut oils that are on the market. Some say I can just grab that huge tub of virgin coconut oil and wham, bam, thank you m'aam and I've got something that works for my kitchen, hair and face. So, who's right? Is there ONE brand of coconut oil that is the best? Skinny & Co. thinks so! 

Having just launched their 100% raw, cold pressed coconut oil in Sephora stores, Skinny & Co. Coconut Oil sets itself apart by being the only alkaline coconut oil (pH 7.8) on the market and is as close to a raw coconut as you can get! Why is having an alkaline or higher pH good? The alkaline food diet is all about making sure that our bodies stay at a happy pH of 7.3-7.45. A high consumption of certain foods like coffee are quite acidic and it is thought that we get sick when our body's ideal pH levels are thrown out of whack. While I don't quite believe in the science of the alkaline diet (our bodies adhere to the principles of homeostasis to ensure that everything remains peachy keen), the foods that you are meant to eat while on an alkaline diet are actually quite good for you(fruits, vegetables and no processed foods) so THAT I can believe.