HAIR | Kerastase L'Incroyable Blowdry Miracle Reshapable Heat Lotion Review

I heat style my hair every couple of days as I prefer to wear my hair in curls ever since learning how to create them with a flat iron. Dark hair and a blonde balayage are constantly at odds to turn brassy so for the last 2 years I went from being a religious "wash my hair" girl to a every 2-3 days in order to preserve the blonde for as long as possible. Too much heat also makes the blonde fade more quickly which means that I style it ONCE and never touch it until the next wash. I'm sure some of you are wondering how I can get away with that which leads me to the Kerastase L'incroyable Blowdry* (150mL/$40.00 CDN), a heat protector and "reshapable heat lotion"! 

Kerastase Lincroyable Blowdry Review

The concept is pretty simple and I have used lotions and potions before that claim to hold style for days, but not really. What I immediately noticed when I first used the product was that my hair immediately felt "primed" like I had given it structure. When I curled, the curls held for three days. Maybe they loosened a little, but I had beautiful waves that I didn't even have to touch up!

I am not normally a fan of creams, but this is fairly lightweight and fluid-like and distributes itself fairly evenly through damp hair. I just divide my hair down the middle and do each section separately. What makes this lotion magical is that after styling my hair with curls one day, I can either re-curl the next day OR get this, straighten my hair without having to reapply product or worry about my hair not being protected anymore! Granted, my paranoia about losing my blonde made me try this only once, but my hair felt fine going from straightened to flat iron curls.

Kerastase Lincroyable Blowdry Review

Final verdict: This is a luxury hair product so I'm not going to tell you to spend $40 on a styling lotion, but after using so many styling products from drugstore to salon, this one made a difference in my personal styling routine. I am always hitting snooze to get those precious extra minutes of sleep and not having to fully re-style my long hair has been such a timesaver. I honestly didn't know what I was missing until I tried this product and if I could pump out samples for all of you, I would! 

Kerastase is available at all Kerastase salons and

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