February was such a crazy short month making it feel crazier than it was, but I always make time for award season whether it’d be the AMAs, Grammys, Golden Globes or *gasp* The Oscars. You know what kind of awards are my favourite though? Beauty awards! Seeing all of our favourite products in one place and if I see something I haven’t tried, is a great list of reader certified recommendations! FASHION Magazine’s 13th Annual Readers’ Choice Beauty Awards has some of my (and your!) favourite products from 2014 (winning products)!
I also got the chance to ask FASHION Beauty Editor, Sarah Daniel, some of my burning beauty questions so enjoy!
What is the biggest change you have noticed when it comes to this year's winning beauty products compared to last year?
I think our readers are fiercely loyal to the brands they love, so there never seem to be any extreme changes from year to year. It’s when you look back over time—like say the last five award issues—that you see how popularity slowly shifts.
Favourite beauty trends from last year that really stood out to you? Do you see them staying around for 2015?
Some of our favourite trends from the Spring 2015 shows (which are held in fall 2014) were air dried hair, no makeup (Marc Jacobs, everybody) and facial adornment. It will be interesting to see how and if the latter translates to the beauty counter. Fingers crossed it means Peter Phillips’s amazing adhesive pastel eyeliner for Dior will be come to Canada this year.
Out of the winning nail products, which were your personal favourites?
I almost always choose red for pedicures, so I’m into the winning OPI nail lacquer shade, Big Apple Red.
Foundation or BB cream? Or is there an occasion for one over the other?
It depends on the situation, but I generally gravitate toward lighter coverage, so I’d pick a BB cream. The latest foundations have such intuitive and high-tech formulas, though, so you can’t really go wrong.
When it comes to hair products, do you feel drugstore hair care holds up to salon hair care?
In many cases, yes. Brands like Pantene, John Frieda and Tresemmé have a lot of science behind them, and are often being guided by industry leaders and celebrity stylists, like Danilo (Gwen Stefani) and Harry Josh, Gisele’s go-to hair guy.
There is A LOT of skincare out there with a lot of science that the average consumer does not understand. How do you feel readers did with the winning skincare products this year?
I think women are much savvier about skincare now than ever before; there are so many resources available to learn about ingredients and trends. Our readers definitely have their favourites—brands like Olay and Clinique always do well—but I think we’re going to see a more diverse range of winners in the next few years.
Thank you so much to Sarah for taking the time to answer my questions and NOW, what better way to kick off March than with the ULTIMATE giveaway kindly provided by FASHION Magazine!
Terms of the Giveaway
- Open to Canadians ONLY
- Giveaway ends on March 16th, 2015 at 11:59pm
- The winner will have 48 hours to reply once they are contacted.
GOOD LUCK!
.JPG)
No comments